The U.S. Postal Service has a direct mail program designed to reach each home and address in a given area. With their Every Door Direct Mail tool, you can map out the homes you want to reach by the area, or you can filter the list by demographics such as household income, age or household size. All you need is the ZIP Code or city and state. This service is perfect for a new business that wants to announce a new location, or an existing business that wants to offer something special or reach a specific group or neighborhood. According to the USPS, direct mail is both portable and tangible. This means that your customers can touch and feel it. It is real to them. Up to 76% of consumers say they have made a purchase because of direct mail.
Every Door Direct Mail Options
There are two options to choose from based on your needs.
- Every Door Direct Mail – Retail: The simplest and most economic option that lets you mail up to 5,000 pieces per day in each ZIP Code you choose. This option does not require you to purchase your own postage permit because it uses the Every Door Direct Mail—Retail Indicia.
- Every Door Direct Mail (standard program): Business that need to send larger mailings (more than 5,000 per ZIP Code) must have a postage permit and entry into a Business Mail Entry Unit (BMEU). This option would be used to announce a new business opening, a sales event or other special notification. An advantage of this option is that it does not require that the addressee name/address be printed on each mail piece.
According to the USPS, the Every Door Direct Mail program allows you to saturate a complete neighborhood, getting your message directly to the consumer. Although the program is restricted to specific mailpiece sizes, there are many options to choose from to get your message out. And, your mailing can include maps, menus, calendars, coupons and other items geared to market your business. To find out more from the U.S. Postal Service about the Every Door Direct Mail program, check out the USPS website. You can listen to a recording of a free Small Business Webinar provided by the National Federation of Independent Business (NFIB) to teach you more about the Every Door Direct Mail program. You can watch and listen to the webinar here.
Now is the time to be thinking about your HOLIDAY MAILINGS! At Gryphix Creative, we will help you design a piece that is perfect for your business, and get it into every home for the holidays.
NEW CUSTOMERS: Place a design order with us before September 30, 2014 and receive a 10% discount on your first order.
Contact us today to get started.